Archive for July, 2009


July 24, 2009
Car watches combine style and function

Two possessions say a lot about you: your car and your watch. From model to design, color to customizations, your car expresses your style and taste. You can drive your car simply to get around town, or you can dedicate hours to keeping it clean and shiny to show your love for fine vehicles. Similarly, your watch can be a simple, nondescript piece that’s only used to tell time, or it can be a prized reflection of one of your favorite hobbies.

 

Car watches provide both function and style. Everyone needs a watch, so why not choose one that reflects your love of cars? Whether you love Chryslers, Jeeps, Pontiacs or Toyotas, there are many watches that can proudly display the emblem of your favorite car. Your prized vehicle doesn’t have to be limited to the road; pick up a car watch today as a symbol of your automotive dedication.


July 10, 2009
The Corvette logo’s last-minute tweak

The Chevrolet Corvette emblem is an easily recognizable symbol for sports-car lovers. Its two crossing flags – one checkered, one red – are iconic, but the original design was scrapped for an interesting reason. In the early 1950s, Chevrolet interior designer Robert Bartholomew designed the logo to feature one checkered flag and one American flag. However, Chevrolet management discovered that it was illegal to use our nation’s flag on a commercial product. The company had to do a last-minute redesign of the emblem before the Corvette prototype was first introduced to the public in January of 1953.

 

The result? The American flag was replaced with a red flag featuring the Chevrolet “bowtie” logo and a fleur-de-lis. The fleur-de-lis – a stylized design of a lily – is a symbol of France, honoring the French roots of the company’s name. This redesigned emblem has endured over the years, and can now be found on collectible items, like a Corvette watch or clock. The original emblem featuring the American flag is currently on display at the National Corvette Museum in Bowling Green, Ky.