Ford: The Last American Carmaker?
Author: OuttaTime
While GM and Chrysler struggle to lift themselves out of government debt and still retain a viable business model, Ford has weathered the recession quite well. Ford, unlike the other two major American carmakers, is suffering, but not to the level of bankruptcy. Ford has done some significant restructuring in order to remain viable in this recession, and while Ford isn’t making much more money than GM or Chrysler, their business is, for the moment, secure. Ford was arguably the first carmaker in the world, and though Ford didn’t invent the car, the production line which allowed mass production of automobiles was their innovation.
With GM and Chrysler on the verge of bankruptcy and disbandment, Ford seems like it could be the last American carmaker. But the real question is, where American carmakers have failed in the last several years, can Ford turn it around to be competitive with foreign carmakers and return to its former glory. Time will tell, but for now, it seems Ford’s future is secure. Ford collectibles like a Ford watch might come to represent more than just the brand, but of America’s last hope to keep the premier car manufacturer in the nation that invented the process.
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