Dodge: Grabbing Life
Author: OuttaTime
That’s what Dodge’s official site says their vehicles are all about. Dodge is an American brand of cars, SUVs and trucks, made and sold by Chrysler all over the world. Founded in 1900, Dodge is well-known today for its contributions to the classic muscle cars of the late 1960s and early 1970s. They sold automobiles suitable for racing as well as economy models during these years, even partnering with Mitsubishi at one point to attempt optimum market expansion and visibility. Everything changed at Dodge, and indeed for all American automobile makers, when the oil crisis hit in 1973. Their more economical “downsized” product lines were not as popular as the muscle cars had been, and in 1979, Chrysler chairman Lee Iacocca requested Congress’ help in saving Dodge from filing bankruptcy. By the 1990s, Chrysler had repaid the debt and chose Dodge as the division to start making waves in the car marketplace, which they did by unveiling the Dodge Viper. Over the years the success of Dodge trucks waxed and waned, and during the 1970s the company dropped its medium- to heavy-duty models, a category in which they have recently begun to participate again.
Dodge actually received a great deal of attention and increased sales due to the 1990s TV show “Walker, Texas Ranger”, which used Dodge’s most current models as well as the Viper, Ram, and minivan. During the 1980s, Dodge also imported small pickups from Mitsubishi until the sales of the popular Dodge Dakota rendered the imported trucks irrelevant. When Daimer and Chrysler merged in the late 1990s, Dodge was able to expand many of its product lines and experiment with new ones, such as the Mercedes-Benz Sprinter line of vans, which has become utilized by leading freight companies such as FedEx and UPS in recent years. The Dodge Durango minivan has proven quite popular in recent years, in part because its size places it right between its competitors. The current Ram’s head logo was standardized on all Dodge vehicles as of 1996 with the exception of the Viper. Get a collectible Dodge clock or watch to match your favorite vehicle!
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